Focus groups with face-to-face and online consumers
By means of face-to-face and online focus groups, we obtain information on the perceptions and preferences of consumers, facilitating the development of products that are better adapted to their needs and more successful in the market.
We apply a customised design to each focus group, seeking to adapt the structure according to the client’s needs. Our team with a background in social sciences is in charge of the design, recruitment, implementation and analysis of the focus groups, being in constant communication with experts in innovation and product development.
In these discussion sessions, we engage people with diverse profiles, adapting to each specific case, in order to obtain results for each client’s specific target.
Benefits for your company/product
- Possibility of exploring in depth the opinions and preferences of consumers, contrasted within a social group;
- Adaptability to specific targets;
- Applicable to all stages of product or service development: from co-creation to validation;
- Online focus groups offer the possibility of exploring more consumer profiles than can be accessed in-vivo, opening up new markets or opportunities.
