Consumer behaviour
Servicios
Design of consumer interaction platforms
We design and develop interactive online platforms with multiple levels of interaction with consumers. We adapt them to each client so that can get to know first-hand the opinion of the final users of any product, their preferences and guide and test possible new actions or products.
Quantitative studies: habit and preference studies
We combine the development of research studies using quantitative methodologies and scientific-technical knowledge in the development of new products for the agri-food industry, providing added value throughout the research process.
Preference map: know the consumer of your products
This tool makes it possible to link consumer preferences with the physico-chemical, sensory or economic characteristics of products.
Proyectos
ITTHACA
ITT Healthy Aging and Care-oriented Autonomy
TITAN
Developing transparency solutions for transforming the food system.
EIT Food SmartTags
Smart labels to increase consumer confidence and transparency in the food chain.
EIT Food TRUST4FOOD
Building consumer food-related trust
EIT Food FUTUREPROTEIN
The Protein of the Future & the Future of Protein in Europe
EIT Food SMARTLIST
Towards a smarter shopping list
EIT Food TRUSTCHAIN
Increasing consumer trust and support for the food supply chain and for food companies
EIT Food MYFOODPORTAL
A global, digital platform that creates and shares its content on the latest food and agricultural innovations.
EIT Food EATrends
EATrends & food fashion week
EIT Food SCHOOL NETWORK
Integrate solutions to improve eating habits and reduce food wastage in preschool and schoolchildren
EXPERIMENTAL MARKET
Pilot project for the validation of scientific and technological infrastructure to test consumer behaviour at the time of purchase or consumption
