TITAN

Context

The European Green Deal will create the environment for EU industries to be world leaders in the production and consumption of healthy, sustainable, and affordable food. For such an agri-food system to thrive, consumers must have improved access to healthy sustainable and affordable food with transparent information regarding a foods integrity and true value in order to make the improved food choices that are required to increase demand. Providing increased transparency is an important part in achieving this aim.

Objectives

The overall aim of TITAN is to enhance food transparency in order to transform the food system into a demand-driven economy that provides consumers with healthy and sustainable food.

TITAN has the following overall objectives:

• To develop and demonstrate co-created food transparency solutions that improve the safety and authenticity of our food
• To provide a range of co-created demonstrated transparency initiatives and solutions that will facilitate consumers making improved food choices
• To provide food stakeholders with fit-for–purpose, state-of-the art technological solutions for increasing and monitoring transparency in the food system
• To ensure all solutions are co-created, demand-driven, and applicable to small and large business
• To develop a fertile and vibrant network of transparency technology businesses that will form the basis of a European incubator of next generation food transparency solution providers for realising the EU Farm To Fork strategy within the EGD.
• To engage, communicate and disseminate the innovative solutions to inform stakeholders and maximise upscaling, transferability, exploitation, and take-up.

Expected results

• An inventory of ICT related technologies for delivering food transparency and its cross-cutting challenges
• Demonstration of technologies in real food system settings for transferring data between and along food system actors
• Demonstrations of cost-effective technology solutions specifically aimed at SMEs
• A range of tools, technologies, metrics, strategies that have been proven to be effective in incentivizing consumers to make improved food choices i.e. purchase and consume healthy sustainable food
• Demonstration of innovative AI approach (using chatbot image recognition) to help children to make healthier food choices
• A roadmap for implementing transparency within the European food system including the examples from the demonstrators
• Demonstration of rapid detection methods linked to metadata and AI for improved risk identification and management of food safety quality and authenticity issues
• Showcasing of vibrant agri-food business excelling in delivering a transparent demand driven European agri-food economy