Sustainability, trust, proximity, social responsibility, wellbeing, experimentation and smart solutions. These seven macro-trends are driving the present and future of food consumption, according to the report EATrends 2022 – Food innovation connected with consumers, developed by the intelligence and innovation team of the AZTI technology centre.

These are the 7 axes that will guide the lifestyle, attitudes and behavior of consumers in a context marked by the need for continuous reinvention due to the pandemic.

The document describes the trends that are shaping people’s lifestyles, attitudes and food consumption behaviour, in a context marked by the pandemic, and which are leading the way for food innovation.

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