Consumer interaction platform
This platform allows us to interact with consumers and explore habits and behaviours of specific user profiles and gain valuable insights for new product development.
AZTI has an online platform for interaction with consumers that allows constant and effective communication with Spanish families with children, offering information on nutrition, healthy habits and promoting participation in online forums and questionnaires on a wide range of topics of interest.
In addition, this platform has implemented a chatbot that provides automatic and available answers at any time on food, nutrition and healthy habits. At the same time, an artificial intelligence-based purchase ticket recognition system has been developed, making it possible to recognise the items purchased by taking a photo of a purchase ticket and offering nutritional recommendations based on the contents of the ticket and the profile of the person using it.
The applications and opportunities of an interactive platform with consumers are manifold, from exploring the habits and behaviours of specific user profiles to gaining valuable insights for new product development.