AZTI identifies and presents world consumption trends that will have the largest impact on food over the next few years.

Food trends show more health consciousness and environmental awareness, and the search for pleasure and entertainment.

Current and future food products need to adapt to different lifestyles and to urban life and new consumption moments, and they need to be tailored to the specific needs of each person.

The report is a competitive tool for the agrifood sector and the chance to anticipate what consumers want.