At AZTI we work on identifying and anticipating market trends, knowing that trends are not an end in themselves, but a means to successful innovation: profitable for the company and relevant for consumers, who are at the epicentre of innovation.

The trends are marking and are going to mark the food innovation path are presented here. Nine trends have been identified. This report is a competitive tool for the agri-food sector, allowing it to tackle R+D+i more efficiently and profitably and offering the opportunity to anticipate the wishes of consumers.

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