[EATrends] Nourishing Wellbeing: Food and Health, Hand in Hand

SONIA RIESCO, Researcher in the Innovation Area

More and more people are embracing lifestyles centered on health from a holistic perspective, where food is recognized as a fundamental pillar. The boundaries between nutrition and wellbeing are blurring, as science increasingly demonstrates the powerful impact of diet on both physical and mental health.

One of the undisputed stars of this revolution is the gut microbiome, whose study is revealing deep connections between what we eat, our digestion, and key aspects such as mood, brain health, and even depression.

This is the seventh chapter of EATrends by AZTI, a guide that connects society, business, and science to anticipate the future of food. Want to discover the final trend? You’ll find it in the full EATrends report.

Science Confirms the Convergence

Consumer interest is clear: across Europe, 47% of people take supplements to support various health needs — from immune and brain function to heart and bone health. This reflects the growing expectation for foods and nutrients with proven benefits for holistic health.

Innovation in Motion: Next Steps in R&D

Scientific progress is paving the way for a more precise and personalized understanding of the link between food and health:

• Deeper knowledge of the micro- and mycobiome, essential for accurately assessing nutrient functionality.
• Connections between gut health, the brain, emotions, and metabolism, addressing physical and mental wellbeing in an integrated way.
• New solutions for healthy longevity, combining science, nutrition, and wellbeing.

The goal is clear: to manage human health in a more comprehensive and personalized way, backed by scientific evidence.

It’s Happening: Market Signals

Consumers are increasingly looking for personalized functionality, while becoming more aware of the downsides of ultra-processed foods. As a result, the sector is responding with:

• Simpler, minimally processed products, made with natural ingredients.
• Healthy snacks and product ranges that combine convenience with sensory quality.
• Naturally functional foods, with proven effects in specific areas of health.
• Personalized solutions, targeting concrete goals for physical and mental wellbeing.

The convergence between food and health opens up a vast field of innovation — one where science and industry work hand in hand to offer solutions that meet the needs of an increasingly health-conscious consumer.

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EATrends 2025. AZTI

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