Food Business Director
Customer Value Development
Parque Tecnológico de Bizkaia Astondo Bidea, Edificio 609 48160 Derio - Bizkaia
Entrepreneur and business connector specialized in the food industry and gastronomy of the national, European and Latin American markets.
My professional career has been developed in the GMCP (Gross Market Consumption Products) sector, throughout the last 20 or more years, 16 of which are dedicated to one of the first national distribution companies whilst fulfilling different positions within the Management team of the Commercial and Marketing areas.
Founding partner of www.baiba.es and investor in different start-ups in the sector. I have also mentored for national, European incubation and acceleration programs and am a professor of Marketing at the Cámarabilbao University Business School.
I have an International Masters in Open Innovation, Intrapreneurship and New Businesses (2017) and Program for Executives and Managers of Retail companies (2006), both from the University of Mondragón. As well as a Degree in Business Sciences from the University of the Basque Country. (1999)
Since 2021 I have been part of the AZTI Value team.