Elena Santa Cruz AZTI

Elena Santa Cruz

Researcher. New Foods

Consumer market research, trend identification and application, collective intelligence, analytical services



Parque Tecnológico de Bizkaia Astondo Bidea. Edificio 609 48160 - Derio (Bizkaia) Spain


Elena Santa Cruz is BA in Political Sociology by the University of Deusto. Over 10-year experience in market and consumer research, working as a Marketing Research Analyst and marketing manager in marketing departments for different companies. Significant and proven experience with both qualitative and quantitative research methodologies, Market Research, Marketing, Data Analysis, consumer behavior, and product and brand Development.  She has been involved in several research and industrial projects for food sector at national and international level.