A report providing exclusive data to understand consumer trust, barriers and willingness to adopt plant-based proteins, mycoproteins, algae, insects, cultivated meat and hybrid products.
This study analyses attitudes and consumption behaviours linked to the protein transition, delivering key insights to anticipate demand and guide innovation strategies in the food market.
It provides a comprehensive view of the shift towards more sustainable and diverse protein sources, helping companies identify opportunities, fine-tune their offering and connect with evolving consumer expectations.
It includes exclusive information on awareness, trust, willingness to consume and perceived barriers for each type of alternative protein.
Trends and context: evolution of the protein transition, dietary habits and growth of the plant-based market.
Consumer profiles: distribution by diet type and motivations (health, sustainability, animal welfare).
Trust and acceptance: analysis by product category and population profile.
Barriers and enablers: perceptions related to price, ingredients, information and origin.
Opportunities for industry: categories with the highest potential and communication levers to increase adoption.
Food sector companies, R&D, marketing and innovation teams, startups, public administrations and organisations interested in the future of alternative proteins and the evolution of sustainable diets.
A strategic resource to anticipate the market, develop products aligned with emerging demands and design evidence-based communication strategies grounded in scientific insight.
Report available for purchase: €600
Request it at: consultas@azti.es
Sectors: Food and Health, Food sector, Innovation management
Research lines: Bioeconomy, Circular economy, Consumer behaviour and trends, One health
Research sublines: Identifying trends and patterns in food consumption