Our team

Elena Santa Cruz Cadiñanos

Analysis of behaviour and emotional response (neuromarketing) \ Consumer behaviour and trends \ Identifying trends and patterns in food consumption \ Sensory analysis and consumer preferences

Elena Santa Cruz Cadiñanos

Researcher

Derio

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Committees they are part of

E3S. European Sensory Science Society

Member of the Child Nutrition Expert Group

Food4Life Spain

Member (Consumer Group)

Their blog content

Blog 12.11.2025

Alternative Proteins: Opportunity, Innovation and the Future of the Food Industry

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Blog 24.09.2025

Planting the Seeds of Change: Educating Kids Against Food Waste

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Blog 29.04.2025

Why Do We Eat What We Eat? A Closer Look at Food Consumer Behaviour

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Featured publications

Explore their contributions to science: articles, studies and results published in peer-reviewed journals as part of their research work.

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If you wish to contribute to the development of solutions for the next generation, AZTI needs you.

Participate in innovative and challenging projects, and be part of an organisational culture based on excellence, mutual support and trust.

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69 % PhDs
+65 positions on international scientific committees
+130 scientific publications per year (65% Q1)
+380 ongoing projects
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