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Ana Baranda González

Analysis of behaviour and emotional response (neuromarketing) \ Consumer behaviour and trends \ Sensory analysis and consumer preferences

Ana Baranda González

Researcher (PhD)

Derio

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Their blog content

Blog 01.02.2022

"Upcycling" in the food industry, much more than the use of by-products

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Blog 09.12.2025

“We fishermen are the ones who earn the least”

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Blog 12.11.2025

Alternative Proteins: Opportunity, Innovation and the Future of the Food Industry

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Blog 17.01.2023

Consumer experience: effective analysis of the purchasing process

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Blog 25.03.2021

How to handle and cook food to preserve its nutrients?

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Blog 06.05.2024

Neuromarketing for the food industry: the key to deeper understanding of consumer behaviour

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Blog 21.06.2022

Why is it important to eat seasonal food? Here are four reasons

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Featured publications

Explore their contributions to science: articles, studies and results published in peer-reviewed journals as part of their research work.

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Join our team

If you wish to contribute to the development of solutions for the next generation, AZTI needs you.

Participate in innovative and challenging projects, and be part of an organisational culture based on excellence, mutual support and trust.

Explore career opportunities
69 % PhDs
+65 positions on international scientific committees
+130 scientific publications per year (65% Q1)
+380 ongoing projects
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