Support in product or service design

What is it?

A consultancy service that transforms the results of emotional and user experience studies into concrete design guidelines, from the initial concept through to the final development stage.

Problem addressed

Designing without objective data can lead to proposals that are unattractive or disconnected from the market. This service ensures that every technical and creative decision is supported by evidence on how the target audience is likely to respond.

How does it work?

AZTI teams analyse metrics obtained from previous testing (emotional testing, user experience assessments) and provide recommendations on materials, formats, ergonomics, sensory attributes, messaging and positioning.

Key benefits

• User-centred design based on real reactions.
• Higher likelihood of market success.
• Reduced risk of rejection or low acceptance.