Expert panel analysis

What is it?

A sensory analysis service carried out by trained and experienced expert panellists to reliably detect and quantify the organoleptic characteristics of a product. Panels may be specialised in specific categories, such as reduced-fat products, specific texture profiles or reduced-sugar products.

Problem addressed

It enables the objective and reproducible assessment of sensory attributes that are critical to perceived quality, the identification of differences between formulations, and the validation of product improvements prior to market launch.

How does it work?

• Selection and training of panellists according to the product category.
• Definition of relevant sensory attributes (flavour, aroma, texture, colour, etc.).
• Controlled evaluation in a sensory laboratory following standardised protocols.
• Statistical analysis of results to identify significant differences.

Key benefits

• Objective and reproducible evaluation.
• Benchmarking against market reference products.
• Assessment of sensory impact resulting from process or raw material changes.
• Accurate insights for R&D and product reformulation, enabling salt, sugar or fat reduction while maintaining sensory quality.
• Support for product validation and market positioning.