How food trends are evolving — and the strategic decisions to anticipate
Download Following EATrends 2025–2027, the food landscape continues to evolve. The 2026 Update does not introduce new trends; it analyzes how existing ones have developed and highlights the strategic implications emerging for the year ahead.
It offers an evidence-based reading of what is most likely to unfold in 2026 if current dynamics persist.
A clear, actionable perspective to support short- and mid-term decision-making.
The 2026 Update examines: Evolution of identified trends; Signals gaining momentum; Areas losing intensity; Shifts in market maturity; Impact across the value chain.
It is not a prediction. It is a strategic tool designed to reduce uncertainty, grounded in: Scientific and technological advances; Market innovation; Funding and investment dynamics; Regulatory and sectoral developments.
To prioritize innovation decisions; Refine strategic positioning; Identify emerging risks; Detect opportunities with the highest likelihood of impact in 2026.
With EATrends, AZTI translates the complexity of the food landscape into practical insights to anticipate, prioritize, and decide. The 2026 Update deepens that mission: not to expand the trend map, but to understand which dynamics are truly accelerating — and which are losing momentum.
Innovation leaders, brands, agencies, institutions and companies within the food sector seeking to anticipate the market, strengthen their strategy and adapt to a rapidly evolving environment.
Sectors: Food and Health, Food sector, Ingredients industry, Innovation management, Technology 4.0
Research lines: Circular economy, Consumer behaviour and trends, Food Quality and Safety, Food sustainability and eco-efficiency, New foods and technologies, One health, Personalised nutrition and health
Research sublines: Identifying trends and patterns in food consumption