Envisioning the future of food through today’s signals to anticipate tomorrow’s opportunities.
Download AZTI’s EATrends are not simple forecasts; they are evidence-based signals that anticipate where the food ecosystem is heading. Grounded in science, consumer insight and interaction with key sector stakeholders, these trends help guide strategic decision-making and innovation.
It provides a forward-looking, rigorous perspective on shifts in social values, consumer priorities and contextual dynamics, offering an executive-level overview designed to identify opportunities, anticipate market evolution and support well-founded strategic decisions.
Identification of contextual forces shaping change.
Key business trends with mid-term impact.
Cross-cutting, long-term transformations driven by major drivers.
Evolution of consumer preferences and behaviours linked to macro-trends.
Innovation leaders, brands, agencies, institutions and companies within the food sector seeking to anticipate the market, strengthen their strategy and adapt to a rapidly evolving environment.
Sectors: Food sector, Innovation management
Research lines: Bioeconomy, Circular economy, Consumer behaviour and trends, One health
Research sublines: Identifying trends and patterns in food consumption