Research subline

Identifying trends and patterns in food consumption

Detection and analysis of early signals of change in habits, preferences and purchasing behaviour to anticipate innovation opportunities and market risks in the food industry.

Solutions

We generate market intelligence through continuous monitoring of global and local food trends. We combine competitive intelligence, consumption observation and consumer behaviour analysis to translate early signals into strategic recommendations for the industry.

Consumer observatory

Analytical service and strategic insight on food-consumption patterns

Integration of official MAPA data (Spanish Ministry of Agriculture, Fisheries and Food, time series since 1999) and EIT Food Consumer Observatory information.
Segmentation by region, channel and socio-demographic profile.
Identification of patterns and category evolution in food consumption.
Support for innovation, marketing and food-policy decision-making.

Competitive intelligence and innovation monitoring

Continuous monitoring of global and local food trends

Analysis of innovations in products, packaging, channels and communication
Technology and competitive scouting to detect emerging opportunities
Translation of early signals into innovation strategies and market positioning

Consumer studies

Statistical analysis of consumption habits, perceptions and motivations.
Qualitative research to understand perceptions and emotions associated with foods.

Our services

Competitive intelligence and consumer analysis solutions that identify trends, understand consumption habits, and anticipate market changes through quantitative and qualitative studies and user interaction platforms.

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Our products

Reports, observatories, and consumption monitoring systems that provide an up-to-date view of trends, innovations, and consumer behaviour in the food sector.

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Guidance every step of the way

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