Sensory analysis and product laboratories
Facilities designed to support the development, reformulation and validation of food products, focusing on sensory quality and consumer experience.
Read moreObjective measurement of consumers’ emotional and cognitive reactions to understand how they interact with products, brands and experiences, and which factors influence their purchase decisions.
We combine neuromarketing techniques with consumer research to obtain a comprehensive view of how people relate to products. By integrating objective measurements of non-conscious reactions with qualitative and quantitative research, we can predict acceptance, optimise design and guide communication effectively.
We apply neuromarketing-based methodologies to improve the effectiveness of product launches, optimise the consumer experience and maximise the impact of campaigns and messages, reducing uncertainty in strategic decision-making.
Facilities designed to support the development, reformulation and validation of food products, focusing on sensory quality and consumer experience.
Read moreSector: Food and Health, Food sector, Innovation management