IFE 2024

IFE London is the most important food and drink trade fair in the United Kingdom, especially aimed at the large-scale retail sector, covering the rest of the distribution channels, both HoReCa and gourmet. At the event, over 1,500 food and drink suppliers showcased their latest products and innovations.

As every year, MINTELhas prepared a summary of the most relevant aspects of the event, which we are reporting on.

The power of functional ingredients

In recent years, there has been a growing demand for functional ingredients. Consumers are now more focused on their health and well-being and want products that not only meet their nutritional needs, but also provide additional benefits such as improved energy levels, enhanced immune function, improved digestive health and reduced inflammation.

Highlighted innovations:

  • Ucha Kombucha Raspberry (UchaBio): a refreshing and healthy fermented tea that is rich in probiotics and has only 2.5g of sugar and 11 calories per 100ml.Ucha champions traditional fermentation methods, uses minimally processed organic ingredients and promotes a culture of mindful consumption. 
  • Pophaks (Foodhaks): an alternative to traditional crisps. Packed with nutrients, these pophaks not only satisfy cravings but also support overall wellbeing, making every bite a step towards a healthier, more vibrant life. Ingredients: Popped Lotus Seeds (76%), Seasoning (Salt (35%), Natural Unrefined Cane Sugar, Rice Flour, Ashwagandha Powder (8.9%), Flavour Enhancer: Citric Acid), Extra Virgin Olive Oil.
  • Warrior Berry Flavour Protein Water (Warrior Supplements): low-calorie protein sports drink. With essential vitamins and electrolytes, this refreshing beverage replenishes the body without the burden of carbohydrates or sugar. Its ingredients include bovine collagen peptides, water, acidity regulators, flavouring and a blend of essential vitamins.This product is a prime example of the brand’s dedication to excellence in nutrition and performance enhancement.

Sustainable and eco-friendly products for a greener future

Conscious consumers today are paying particular attention to the environment and demanding more sustainable and eco-friendly products that are produced ethically, have minimal carbon footprints and are made from renewable resources.

Highlighted innovations:

  • Sleep Well System (Tide): a game changer for coffee lovers looking for a balance between enjoyment, restorative sleep and sustainability.Tide’s Nespresso-compatible pods are not only convenient but also home-compostable, reducing landfill waste.The brand’s commitment extends to its packaging, which is 100% recyclable, along with carbon offsetting for every delivery.


  • Roo’Bar Goji Berry Bar: made from organic, vegan and gluten-free ingredients, and they embody the brand’s principles of transparency and health-conscious innovation. Roobar’s commitment to eco-friendliness is evident in its packaging, which is made entirely from recyclable and single-material sources.The Goji Berry Bar is one of Roo’Bar’s latest launches, where the rejuvenating power of this Himalayan superfood creates a perfect balance of sweet and sour flavours. Packed with vitamin A and beta-carotene, the Goji Berry Bar is ideal for both breakfast and dessert lovers.Roo’Bar’s snacks not only taste great, but also offer a sustainable and vibrant future with every bite.

Plant-based and free-from alternatives

The food industry is being transformed by plant-based and free-from products that cater to diverse dietary preferences and health-conscious lifestyles. These products are innovative and inclusive, and they are changing the way we think about food consumption and sustainability.

Highlighted innovations:

  • Tortilla de patatas (RevoluGreen!): una versión vegana de la clásica tortilla de patatas elaborada sin huevo pero repleta de sabor.Además, no contiene colorantes ni conservantes artificiales, en línea con el Revolu-Manifiesto de la marca y su compromiso con una revolución alimentaria de origen vegetal, impulsada por una comunidad de entusiastas de la alimentación con conciencia ecológica.La dedicación de RevoluGreen! a la utilización de ingredientes vegetales es la base de la marca, que ofrece una opción nutritiva y deliciosa que no sólo satisface las papilas gustativas, sino que también respeta el planeta.
  • “Jamón” de origen vegetal (La Vie): Elaborados con proteína de guisante rehidratada, proteína de soja y una mezcla de aromas naturales, los productos no contienen ingredientes transgénicos ni nitritos, están orgullosamente fabricados en Francia y tienen un alto contenido en proteínas.