Here you have the necessary knowledge to first, understand the complex and changing environment in which we are immersed and second, begin to visualise the opportunities that arise and act in time or even, for the more daring, to anticipate the future... In this dynamic context full of uncertainty we are forced to look differently, explore new options, to be flexible and react quickly to the unexpected. In short, to be more daring, more audacious: to innovate.
We will move from challenges to the discovery of insights that will lead to opportunities, the pole star that will guide food innovation.
It is the end of the world as we knew it: