We present the EATrends 2022 that help us to understand what's happening in the world of food consumption, they offer clues about the changes that happen to people's needs, preferences, beliefs and behaviours.
And knowledge like this is essential for science, to provide focus for food research. It's also indispensable for food companies, to identify opportunities for innovation and to enable them to match new products to their customers' changing needs.
A win-win situation where no one loses: people get the solutions they need and companies get it right with their innovation commitments.
And science is right there to make the connections happen: it's the magic that makes needs and desires a reality.