Javier Sordo Castro

Technology Transfer Specialist. Technological Innovation

Customer Value Development;Technological Innovation




AZTI Parque Tecnologico de Bizkaia Astondo Bidea edificio 609 48160 Derio Bizkaia (Spain)


Graduate in Business Administration from Deusto Business School, MBA in Marketing and Advertising from Solvay University in Brussels and PDD from IESE. During more than 10 years of experience in positions of commercial responsibility in companies of diverse sectors (FMCG, Food, New technologies, Distribution, Institutions…) carried out functions such as the definition of the Commercial Strategy and Business plan, Trade Marketing, Leadership of large teams of diverse profiles, Management of the Communication strategy, Analysis of KPI’s for definition of strategies that maximize the impact and the efficiency of the direct profitability of the product, etc. Lecturer in the Master’s Degree in Advanced Marketing at Deusto Business School and Communication Assistant at the European Commission in Brussels.