Researcher. Consumer and Market
Consumer Market Research;Pleasure and convenience;Customized food solutions for health prevention;Circular economy: Valorisation of food by-products
671 750 315
Parque Tecnológico de Bizkaia Astondo Bidea, Edificio 609 48160 Derio - Bizkaia
Researcher at the Sensory and Consumer Science laboratory, New Foods department, in AZTI. She holds a doctorate on Communication and Marketing applied to Ecommerce. Since joining AZTI, she combines methodologies from Social Sciences, Consumer Psychology, Systems Thinking, and Neuromarketing to impact on consumer behaviour and the Food Systems.