• The technology centre reinforces its role as a strategic partner for businesses looking to innovate based on market insights
  • The report identifies eight major transformation areas shaping the future of the food system: climate resilience, sustainability, protein diversification, transparency, food security, oceans as a food source, personalised nutrition, and holistic well-being
  • These insights help companies clearly identify their sector-specific challenges and priorities, enabling them to shape innovation roadmaps that meet real market needs

Derio, Spain – May 28, 2025 – In a fast-changing food landscape, understanding the direction of consumer demand is no longer a competitive edge—it’s a strategic imperative. Against this backdrop, AZTI, a leading research and technology centre specialising in food and marine systems, has presented its EATrends 2025–2027 report at Food 4 Future, reaffirming its position as a key player in identifying and translating food trends into actionable business innovation.

Since 2016, AZTI’s innovation and intelligence team has been at the forefront of trend analysis, helping turn emerging signals into tangible R&D opportunities. Their methodology fuses scientific and technological knowledge with a deep understanding of consumers and industry dynamics, ultimately creating solutions that are both relevant to people and profitable for businesses.

“Trends are not an end in themselves, but a means to innovate with purpose and impact. At AZTI, we help companies anticipate change, integrate market intelligence into their innovation processes, and remain relevant in an increasingly dynamic environment,” says Sonia Riesco, Innovation Researcher at AZTI.

EATrends: A Framework for Purpose-Led Innovation

The EATrends report is the result of a rigorous research process that combines macro-level megatrends with nuanced insights into consumer behaviour, food industry dynamics and scientific progress. These are today’s signals that shape the food system of tomorrow, offering clear innovation priorities for the years ahead.

The eight key trends highlighted in EATrends 2025–2027 are:

  1. Cultivating Resilience – Building climate-resilient food systems.
  2. Seeking Alternatives – Embracing sustainable, healthy options to reduce environmental impact and food waste.
  3. The Protein Batle – Diversifying protein sources to strike a balance between health, sustainability and sensory appeal.
  4. Simple and Clear – Transparency as a trust-building tool in an era of rising consumer scepticism.
  5. Food (In)Security– Tackling food access and affordability in a climate of price volatility.
  6. A Sea of Food – Unlocking the oceans as a strategic source of ingredients.
  7. Nutrition 4Me – Advancing personalised, data-driven nutrition.
  8. Feeding Wellbeing – Connecting diet to digestive and emotional well-being.

Science and Technology Transforming the Future of Food

A dedicated section of the EATrends report focuses on how R&D is reshaping the food system, under the concept of Foodture. AZTI identifies a suite of breakthrough technologies—such as biotechnology, precision fermentation, robotics, cellular agriculture and multi-omics—that are revolutionising how food is produced, processed and consumed.

The report also explores innovation opportunities in areas like functional ingredients, alternative proteins, biomaterial packaging, and climate-resilient crops—often powered by AI, genetic engineering or microbiome research.

A Strategic Tool for Industry

More than just analysis, EATrends serves as a strategic tool for businesses and stakeholders across the food value chain. It helps identify innovation opportunities, mitigate risks, spot emerging market niches and develop value propositions aligned with societal shifts.

“At AZTI, we believe market insight must be the foundation of any innovation strategy. EATrends is our way of enabling the sector to anticipate, adapt and future-proof itself through science and consumer understanding. By leveraging this knowledge and co-innovating with businesses, we can create solutions that genuinely address real-world market needs,” concludes Riesco.

Download the full EATrends 2025–2027 report here:

EATrends 2025. AZTI

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