{"id":5425,"date":"2024-06-20T13:32:26","date_gmt":"2024-06-20T11:32:26","guid":{"rendered":"https:\/\/www.azti.es\/aztinnova\/uncategorized\/como-impactara-la-inteligencia-artificial-en-la-experiencia-de-compra-de-alimentos\/"},"modified":"2024-08-12T13:58:23","modified_gmt":"2024-08-12T11:58:23","slug":"how-will-artificial-intelligence-impact-the-grocery-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/","title":{"rendered":"How will artificial intelligence impact the grocery shopping experience?"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]As a tool that reduces the mental burden of a task, artificial intelligence will help<a href=\"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/drivers-of-food-purchases\/\" target=\"_blank\" rel=\"noopener\"> consumers<\/a> to have less cognitive load.<br \/>\nToday, consumers already make use of artificial intelligence for a number of food-related actions, although it is true that they are still a minority.<\/p>\n<p>According to data from <a href=\"https:\/\/es.mintel.com\/\" target=\"_blank\" rel=\"noopener\">Mintel<\/a>, Spain leads Europe in the use of AI, although users are still not a large majority (around 30% of those surveyed). The main uses are: finding new recipes (35%), speeding up in-store shopping (33%), improving diet (30%), speeding up online shopping (29%) and, finally, testing new foods and drinks (24%).<\/p>\n<p>The next country that uses AI the most is Italy, in very similar terms to Spain, but with slightly lower percentages for searching for new recipes (28%), speeding up in-store shopping (27%), improving diet (26%) and speeding up online shopping (25%). Notably, the difference with people using it to try new foods and drinks is significantly higher (14%).<\/p>\n<p>In Poland, finding new recipes, improving diet and speeding up in-store shopping are used by 26%, followed by speeding up online shopping (23%) and trying new products (19%).<\/p>\n<p>In the case of France, new recipes, improving diet and speeding up in-store shopping lead the way with 25%, 23% and 22% respectively. Testing new products and speeding up online shopping come in at 15%.<\/p>\n<p>Finally, if we look at how Germans use AI, the most common use is to improve diet (24%). This is followed by finding new recipes (21%), speeding up in-store shopping (19%), online shopping (17%) and trying out new products (15%).<\/p>\n<h2>55% of the European adult population would feel comfortable following AI recommendations in at least one element of food and drink shopping<\/h2>\n<p>Here again, Spain leads the ranking, with 64% of respondents willing to introduce AI-derived suggestions into their shopping. It is closely followed by Italy (61%) and Poland (58%). At the bottom are France (50%), Germany (48%) and the UK (45%).<\/p>\n<p>In terms of age range, in all countries the sequence is repeated, with Generation Z (under 27 years old), followed by millennials (28-43 years old), Generation X (44-59 years old) and finally baby boomers (60-78 years old).<\/p>\n<h2>What opportunities does this data present for retailers?<\/h2>\n<p>Artificial Intelligence undoubtedly has enormous potential to be applied to different processes. For example, it can facilitate shopping by incorporating better in-store navigation (combining augmented reality technologies); facilitating the implementation of dynamic pricing strategies; and, of course, personalised marketing.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]As a tool that reduces the mental burden of a task, artificial intelligence will help consumers to have less cognitive load. Today, consumers already make use of artificial intelligence for a number of food-related actions, although it is true that they are still a minority. According to data from Mintel, Spain leads Europe in the&hellip;<\/p>\n","protected":false},"author":525,"featured_media":5423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artificial Intelligence and grocery ahopping experience - Aztinnova<\/title>\n<meta name=\"description\" content=\"Artificial intelligence is here to stay and European consumers are incorporating it into their consumption habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence and grocery ahopping experience - Aztinnova\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence is here to stay and European consumers are incorporating it into their consumption habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Aztinnova\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T11:32:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T11:58:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.azti.es\/aztinnova\/wp-content\/uploads\/2024\/07\/Inteligencia-Artificial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuela Abasolo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuela Abasolo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/\",\"url\":\"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/\",\"name\":\"Artificial Intelligence and grocery ahopping experience - Aztinnova\",\"isPartOf\":{\"@id\":\"https:\/\/www.azti.es\/aztinnova\/en\/#website\"},\"datePublished\":\"2024-06-20T11:32:26+00:00\",\"dateModified\":\"2024-08-12T11:58:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.azti.es\/aztinnova\/en\/#\/schema\/person\/6a84097da45ba6d64bac79287942b478\"},\"description\":\"Artificial intelligence is here to stay and European consumers are incorporating it into their consumption habits.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.azti.es\/aztinnova\/en\/#website\",\"url\":\"https:\/\/www.azti.es\/aztinnova\/en\/\",\"name\":\"Aztinnova\",\"description\":\"Comunidad de innovaci\u00f3n y networking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.azti.es\/aztinnova\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.azti.es\/aztinnova\/en\/#\/schema\/person\/6a84097da45ba6d64bac79287942b478\",\"name\":\"Manuela Abasolo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.azti.es\/aztinnova\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0020f86494abbb1225b6e07298749d8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0020f86494abbb1225b6e07298749d8f?s=96&d=mm&r=g\",\"caption\":\"Manuela Abasolo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artificial Intelligence and grocery ahopping experience - Aztinnova","description":"Artificial intelligence is here to stay and European consumers are incorporating it into their consumption habits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/","og_locale":"en_US","og_type":"article","og_title":"Artificial Intelligence and grocery ahopping experience - Aztinnova","og_description":"Artificial intelligence is here to stay and European consumers are incorporating it into their consumption habits.","og_url":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/","og_site_name":"Aztinnova","article_published_time":"2024-06-20T11:32:26+00:00","article_modified_time":"2024-08-12T11:58:23+00:00","og_image":[{"width":850,"height":680,"url":"https:\/\/www.azti.es\/aztinnova\/wp-content\/uploads\/2024\/07\/Inteligencia-Artificial.jpg","type":"image\/jpeg"}],"author":"Manuela Abasolo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Manuela Abasolo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/","url":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/","name":"Artificial Intelligence and grocery ahopping experience - Aztinnova","isPartOf":{"@id":"https:\/\/www.azti.es\/aztinnova\/en\/#website"},"datePublished":"2024-06-20T11:32:26+00:00","dateModified":"2024-08-12T11:58:23+00:00","author":{"@id":"https:\/\/www.azti.es\/aztinnova\/en\/#\/schema\/person\/6a84097da45ba6d64bac79287942b478"},"description":"Artificial intelligence is here to stay and European consumers are incorporating it into their consumption habits.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/how-will-artificial-intelligence-impact-the-grocery-shopping-experience\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.azti.es\/aztinnova\/en\/#website","url":"https:\/\/www.azti.es\/aztinnova\/en\/","name":"Aztinnova","description":"Comunidad de innovaci\u00f3n y networking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.azti.es\/aztinnova\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.azti.es\/aztinnova\/en\/#\/schema\/person\/6a84097da45ba6d64bac79287942b478","name":"Manuela Abasolo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.azti.es\/aztinnova\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0020f86494abbb1225b6e07298749d8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0020f86494abbb1225b6e07298749d8f?s=96&d=mm&r=g","caption":"Manuela Abasolo"}}]}},"_links":{"self":[{"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/posts\/5425"}],"collection":[{"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/users\/525"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/comments?post=5425"}],"version-history":[{"count":2,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/posts\/5425\/revisions"}],"predecessor-version":[{"id":5427,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/posts\/5425\/revisions\/5427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/media\/5423"}],"wp:attachment":[{"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/media?parent=5425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/categories?post=5425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azti.es\/aztinnova\/en\/wp-json\/wp\/v2\/tags?post=5425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}