{"id":4927,"date":"2023-12-08T14:33:34","date_gmt":"2023-12-08T13:33:34","guid":{"rendered":"https:\/\/www.azti.es\/aztinnova\/uncategorized\/eatertainment-la-diversion-como-megatendencia\/"},"modified":"2023-12-20T15:09:09","modified_gmt":"2023-12-20T14:09:09","slug":"eatertainment-fun-as-megatrend","status":"publish","type":"post","link":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/eatertainment-fun-as-megatrend\/","title":{"rendered":"EATERTAINMENT: fun as megatrend"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]EATrends are the trends in the food sector, which help us to understand what is happening in the field of food consumption, they give us clues to changes in people\u2019s needs, preferences, beliefs or behaviours.<\/p>\n

This article is dedicated to the trend of fun.<\/p>\n

(The full downloadable report is available\u00a0here<\/a>, only for AZTInnova members. If you are not a member, you can download it\u00a0here<\/a>.)<\/p>\n

A willingness to try new foods shows that we like novelty<\/h2>\n

Consumers are open to trying new foods, even in the development phase, before they are launched on the market.<\/p>\n

At least half of the population is open to trying new protein sources, foods with upcycled, fermented or other novel ingredients.<\/p>\n

In any case, discovering new ingredients and products that innovate in sensoriality (new textures, flavours, etc.) and enjoying more innovative food and gastronomy-related experiences (e.g. augmented reality, in the Metaverse), are not top priorities.<\/p>\n

How do consumers react to fun as megatrend?<\/h2>\n

The following are some interesting facts from the survey conducted on a sample of 2,000 people in the framework of the\u00a0Consumer Observatory<\/a>\u00a0project promoted by EIT Food.[\/vc_column_text]