{"id":4918,"date":"2023-12-06T14:04:08","date_gmt":"2023-12-06T13:04:08","guid":{"rendered":"https:\/\/www.azti.es\/aztinnova\/uncategorized\/better4me-lo-saludable-como-megatendencia\/"},"modified":"2023-12-20T14:32:59","modified_gmt":"2023-12-20T13:32:59","slug":"better4me-healthy-as-mega-trend","status":"publish","type":"post","link":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/better4me-healthy-as-mega-trend\/","title":{"rendered":"BETTER4ME: Healthy as mega-trend"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]EATrends are the trends in the food sector, which help us to understand what is happening in the field of food consumption, they give us clues to changes in people\u2019s needs, preferences, beliefs or behaviours.<\/p>\n

This article is dedicated to the trend of helthy.<\/p>\n

(The full downloadable report is available\u00a0here<\/a>, only for AZTInnova members. If you are not a member, you can download it\u00a0here<\/a>.)<\/p>\n

The healthy approach is all-pervasive<\/h2>\n

As health problems related to the ageing of the Spanish population increase, consumers are more actively seeking solutions for their physical and mental wellbeing.<\/p>\n

Consumers are showing a high degree of interest in all issues related to their health and in learning more about the real impact of food on their bodies.<\/p>\n

People have high expectations to extend and improve our lives through food, and the acceleration of the digitalisation process has driven more and more people to share personal data in order to obtain personalised products\/services tailored to their lifestyles.<\/p>\n

How do consumers react to healthy as megatrend?<\/h2>\n

The following are some interesting facts from the survey conducted on a sample of 2,000 people in the framework of the\u00a0Consumer Observatory<\/a>\u00a0project promoted by EIT Food.[\/vc_column_text]