{"id":4907,"date":"2023-12-04T13:11:08","date_gmt":"2023-12-04T12:11:08","guid":{"rendered":"https:\/\/www.azti.es\/aztinnova\/?p=4907"},"modified":"2023-12-20T13:27:00","modified_gmt":"2023-12-20T12:27:00","slug":"trust4food-transparency-and-trust-as-megatrend","status":"publish","type":"post","link":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/trust4food-transparency-and-trust-as-megatrend\/","title":{"rendered":"TRUST4FOOD: Transparency and trust as megatrend"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]EATrends are the trends in the food sector, which help us to understand what is happening in the field of food consumption, they give us clues to changes in people\u2019s needs, preferences, beliefs or behaviours.<\/p>\n

This article is dedicated to the trend of transparency and trust.<\/p>\n

(The full downloadable report is available\u00a0here<\/a>, only for AZTInnova members. If you are not a member, you can download it\u00a0here<\/a>.)<\/p>\n

Transparency and trust, the keys to getting closer to consumers<\/h2>\n

This is a relevant trend for consumers, who consider it very important to have clear and transparent labelling as a means to trust the food they buy on a daily basis.<\/p>\n

Consumers demand tools that facilitate their purchase; it is important for them to have information that facilitates their purchasing decision at the point of sale.<\/p>\n

Equally important is the demand for greater control in order to avoid food fraud, which is a matter of concern.<\/p>\n

How do consumers react to transparency and trust as megatrend?<\/h2>\n

The following are some interesting facts from the survey conducted on a sample of 2,000 people in the framework of the\u00a0Consumer Observatory<\/a>\u00a0project promoted by EIT Food.[\/vc_column_text]