{"id":3673,"date":"2022-12-21T12:28:12","date_gmt":"2022-12-21T11:28:12","guid":{"rendered":"https:\/\/www.azti.es\/aztinnova\/?p=3673"},"modified":"2023-01-05T12:30:29","modified_gmt":"2023-01-05T11:30:29","slug":"trusttracker-2022-how-has-the-pandemic-affected-consumers-confidence-in-the-food-system","status":"publish","type":"post","link":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/trusttracker-2022-how-has-the-pandemic-affected-consumers-confidence-in-the-food-system\/","title":{"rendered":"TrustTracker\u00ae 2022: How has the pandemic affected consumers’ confidence in the food system?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]The effects of the pandemic continue to have an impact on our lives. Some of these consequences are more visible, such as the acceleration of labour policies in terms of telecommuting, but there are also negative ones, such as the health situation or the remaining side effects from the disease.<\/p>\n

However, there are other consequences that are still somewhat difficult to assess but are nonetheless important. One of these is the impact of CVID-19 on consumers’ trust in the food system.<\/p>\n

Trust in the food chain<\/a> is a complex issue, as it involves different actors such as retailers, manufacturers, government authorities, and farmers, but it is nevertheless key to building and maintaining a strong food system. Moreover, when trust is strong, we can get consumers on board with innovations and more diverse diets (with a greater weight of plant-based<\/a> options) that can move the EU towards a healthier and more sustainable food system.<\/p>\n

This is why EIT Food<\/a> launched the TrustTracker\u00ae initiative five years ago.<\/p>\n

TrustTracker\u00ae, the European tool that tracks trust in the food value chain<\/h2>\n

TrustTracker\u00ae, developed by EIT Food and led by the University of Reading, has been mapping European consumers’ trust in the food value chain and its different actors, from farm to fork to policy, since 2018. Based on scientific knowledge, a model has been developed to measure consumer trust. This tool, based on empirical data, examines differences between countries and between actors. The data is analysed annually to track developments and compare trust levels over time, using a transparent and publicly available methodology.<\/p>\n

What has been discovered<\/h2>\n

According to TrustTracker\u00ae data, for European consumers, the openness of actors in the food system – their activities, the information they provide and their honesty – as well as their perceived competence, are of paramount importance in establishing and maintaining trust.<\/p>\n

Some key aspects:<\/h2>\n

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