{"id":3102,"date":"2022-02-17T13:00:20","date_gmt":"2022-02-17T12:00:20","guid":{"rendered":"https:\/\/www.azti.es\/aztinnova\/uncategorized\/innovacion-pescado-sustitutos-pescado\/"},"modified":"2022-04-01T13:47:08","modified_gmt":"2022-04-01T11:47:08","slug":"innovation-in-fish-and-fish-substitutes","status":"publish","type":"post","link":"https:\/\/www.azti.es\/aztinnova\/en\/noticia-en\/innovation-in-fish-and-fish-substitutes\/","title":{"rendered":"Innovation in fish and fish substitutes. What direction is the market taking?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Launches in the fish and fish substitute sector last year have focused on sustainability and making fish and shellfish a delicious, nutritious and convenient option.<\/p>\n

Don’t forget that opportunities offered by the growing trend in reduced meat consumption, which is enabling fish and shellfish to take centre stage on the plate<\/a>. At the same time, it does need to be presented in ultra-convenient formats and versatile flavours that can attract consumers.<\/p>\n

Another factor that favours fish is that it is perceived as a healthy option. Fish companies can compete with plant-based meat alternatives by making use of these associations, communicating the wide range of nutrients and the sustainability credentials of shellfish.[\/vc_column_text][vc_column_text]<\/p>\n

What are the latest innovations in fish products?<\/strong><\/h2>\n

Consumers pay attention to where fish comes from and how it has been caught, and so sustainability is increasingly important. According to a study in the UK by Mintel, one third of the people surveyed there check the labels to get information about the sustainability of the product.<\/p>\n

In order to respond to this growing concern amongst consumers, brands are making an effort to explicitly communicate their sustainable fishing strategies on the packaging. Proof of this development can be seen in the number of mentions of sustainable fishing in 43% of the launches in 2021, most of which bear MSC (Marine Stewardship Council) seals or affidavits of origin.<\/p>\n

Brands and distributors are also taking measures to deal with the impact of plastics in the oceans with environmentally friendly packaging systems such as the fibres certified by the Forest Stewardship Council (FSC).<\/p>\n

One example of this type of initiative can be found at Lidl UK<\/a>, where fish product packaging was redesigned, using a system based on plastics gathered on the beaches and coasts of South East Asia.<\/p>\n

Notable examples of formats used in launches last year include:[\/vc_column_text]