Sensorial analysis

Understanding the complex process that leads consumers to accept or reject a certain product or guarantee the successful launch of new products or services, as well as improving and optimising existing products or services, is often a challenge for companies in the food industry.

For this reason, AZTI-Tecnalia offers you fully customised services tailored to the needs of your company, acting as a liaison with Quality Control and R&D teams to translate consumer expectations and preferences into well-defined tangible properties.

Thanks to our broad database of consumer panels (children, adolescents, adults, OAPs, home makers, consumers with specific nutritional requirements…) and panels of expert tasting judges for a wide variety of foods, our in-house technicians and analysts can ascertain consumer tastes in our sensorial laboratory.

Furthermore, AZTI-Tecnalia provides technical assistance to train sensory analysis panels in companies.


Wide range of studies

Sensorial analysis provides useful information for the resolution of a wide range of studies.

  • Development of new products: we help to characterise their sensorial profile, to predict the level of consumer acceptance before their commercial launch.
  • Optimisation of formulations: to know whether the consumer is capable of noting the substitution of ingredients if they add value.
  • Specifications and quality control: to judge product typicality.
  • Shelf-life studies: real-time and accelerated studies of sterilised products, to monitor and predict changes that take place in a product during storage.
  • Investigation of anomalous flavours/smells in the product.
  • Comparison with rival products: are consumers capable of telling our product apart from others? Do they prefer it to that of the competition? Why?
  • Sensorial acceptability and preference studies.
  • Definition of sensorial profile: to establish the typicality of new foods.
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